PRESS INFORMATION

BMW Car Club and BMW Club Racing Choose INSIGNeA Stores

LAS VEGAS,  NV  --  Oct 10, 2007 – Charlton Commerce LLC, the leader in online store fronts for automobile enthusiast clubs, today announced that the BMW Car Club of America - Golden Gate Chapter and BMW Car Club of America Club Racing have selected Charlton Commerce to manage their online storefronts.  Under the agreement, signed in October of 2007, Charlton Commerce will manage the club’s storefronts to sell apparel to their members, which has been custom embroidered with their logos.

When clubs are seeking to improve fund raising and allow their members to display their affiliation with the organization, an online store selling logo embroidered apparel is often considered.  However, due to the expense and time commitment involved, these stores usually contain very few products and subsequently do not meet the club’s or the club member’s expectations.  However, INSIGNeA web stores are different.  Managed by Charlton Commerce, clubs get the benefit of a fully stocked online store without having to worry about managing the IT infrastructure, billing, inventory or shipping costs.  INSIGNeA stores allow any club, association or business to immediately launch an online store front and start generating revenue. 

About Charlton Commerce:

Charlton Commerce is a leading provider of on-demand storefronts to Clubs, Associations and Businesses across a wide range of markets. Charlton Commerce was started by a group of Silicon Valley professionals who realized that the benefits of technology are not equally shared by small and mid sized organizations.  Charlton Commerce is dedicated to providing solutions that allow organizations to gain the same benefits from technology that large organizations enjoy.

Charlton Commerce™ and INSIGNeA™ are Trade Marks of Charlton Commerce LLC, Las Vegas, Nevada. All other Trade Marks are the property of their respective owners.